Conference of Czech Mountain Resorts 2026

This year’s conference welcomed a record number of participants and offered insight into current challenges and the future direction of mountain destinations and tourism.

The conference covered topics including:

  • Digital infrastructure for modern mountain resorts
  • Mountain resorts in the Czech Republic
  • The role of destination management in mountain resorts
  • Destination management products and their impact on mountain resorts
  • Working with potential and existing mountain resort visitors
  • Artificial intelligence and its role in the mountain resort environment
  • Practical examples, data and experience from the Czech Republic and abroad


We are very pleased and appreciate the participation of experts from the Czech Republic, Slovakia and Austria, who brought valuable experience, new perspectives and inspiration for the further development of mountain destinations.

We would like to thank all partners, speakers and participants for the professional atmosphere, inspiring meetings and open discussions. We are already looking forward to the next edition of the conference. 😊⛰️

More news

Sitour products at Skiarena Jizerky

In Skiaréna Jizerky, Sitour solutions are implemented in practice, seamlessly connecting information systems, visitor orientation, and modern technologies within the mountain resort environment.

A strong focus on clarity, functionality, and consistent design enhances overall visitor comfort and supports the smooth operation of the resort.

Special installation: ski conveyor belts with cover SunKid / Sitour

A new project implemented at SkiResort ČERNÁ HORA – PEC introduces a 150-metre-long covered SunKid / Sitour conveyor belt. The solution, featuring an increased width and full coverage, ensures comfortable and smooth movement of visitors even in adverse weather conditions.

New LED display at Monínec

Preparations for the winter season are in full swing! We have installed a new LED Sitour display in the Monínec area, which ensures modern and effective communication with visitors directly on the slope.

Conference of Czech Mountain Resorts 2025

On 27 May 2025, the traditional conference of mountain resorts in the Czech Republic took place in Špindleruv Mlýn, in the Harmony Hotel. The theme of this year's conference was "Challenges in the operation of mountain resorts".

Design and modern technology

A new project implemented in the mountain resort Rokytnice. Detailed work on the design of information systems, combined with modern LED elements with up-to-date information.

Innovative

sitour represents decades of know-how combined with a commitment to the long-term development of market-oriented media and technological innovation for mountain regions.

Flexible

sitour offers individual and tailor-made communication concepts for a perfect approach to the target group in the mountains.

International

sitour is the largest corporate network specialising in (digital) out-of-home advertising and information technology in mountain resorts and tourist regions.